“Blue ocean strategy is not about being first to market. Rather it’s about being first to get it right by linking innovation to value.”
By W. Chan Kim in his book Blue Ocean Strategy: How to create uncontested market space & make the competition irrelevant
Imagine you are a fish in a tiny cramped pond with hundreds of other fish- all of different shapes and sizes.
You are battling others for a nibble of food in this chaos.
That is your typical competitive market.
Now imagine discovering a vast ocean outside your tiny pool.
An ocean where you can swim freely with lots of food to feast on.
So now, instead of fighting for food and space in the tiny pond you try figuring out how to escape into the vast ocean.
Isn’t it smarter for the fish to do that instead of fighting in the competitive environment all it’s life.
For barely a nibble of food?
This is the Blue Ocean Strategy.
Engaging in value innovation to tap into undiscovered markets instead of competing in already existing ones.
There are already way too many fish in the (pond) anyways xD