Hitting the right spot
(The one in your heart)
If you’re not solving a real problem, you can’t start a revolution.
By Tony Fadell in his book Build: An Unorthodox Guide to Making Things Worth Making
The first rule of business is to find a gap in the market, or a problem to fix and tailor your product accordingly.
Well, the step that matters more is how you portray that narrative to the audience.
You could have a revolutionary product that could solve everyone’s problem, but it’s worthless if the consumers don’t feel the same way. Correct?
Every product should have a story, a narrative that explains why it needs to exist and how it will solve your customer’s problems. A good product story has three elements:
It appeals to people’s rational and emotional sides.
It takes complicated concepts and makes them simple.
It reminds people of the problem that’s being solved—it focuses on the “why.”
Focusing on the first one, how do you appeal to a consumer’s emotional side?
Trust me when i tell you, there are countless ways of building a heart-felt narrative.
I mean if a shoe company can do it, anyone can😂
Nike, one of the world's largest and most recognizable athletic footwear and apparel brands changed the game with their famous “Just Do It” campaign.
It featured various athletes overcoming challenges and pushing their limits aiming to inspire consumers to pursue their goals and dreams, regardless of obstacles they may face.
And humans being their naive, emotional selves, fell for it.
Nike’s success is the biggest testimonial to exist.
I hope now you know what your product’s success really relies on.🤫