How to find out the actual problem?
Don't ask your customers, “What do you think of our product?”
You aren’t allowed to tell them what their problem is, and in return, they aren’t allowed to tell you what to build. They own the problem, you own the solution.
By Rob Fitzpatrick in his book The Mom Test
How can you get your potential customers to spill the beans about their problems without asking them directly?
First, let's talk about what not to do.
Don't ask your customers, “What do you think of our product?” or “Do you like our new feature?”
These questions are too vague and can lead to polite but unhelpful responses.
Instead, try asking open-ended questions that encourage your customers to share their experiences and pain points.
For example, “Can you tell me about a time when you struggled with [insert problem that your product solves]?” or “How do you currently handle [insert problem that your product solves]?”
By asking these types of questions, you're not only getting your customers to open up about their problems, but you're also showing that you're genuinely interested in understanding their needs.
And who knows, you might just stumble upon a problem that you can solve with your product.
But what's in it for your customers? By sharing their experiences and pain points, they're helping to shape a product that will make their lives easier.
And if your product can solve their problem, they'll be more likely to leave a glowing review.
The next time you're talking to a potential customer, remember to ask open-ended questions and let them do the talking.
You might even walk away with a new customer and a great review.
Read the Mom Test book to understand how to get people to open up.