How to tell a Product Story
Every product needs a story or narrative that not only explains why it exists, but also shows how it can solve the customer's problems.
Every product should have a story, a narrative that explains why it needs to exist and how it will solve your customer’s problems.
By Tony Fadell in his book Build: An Unorthodox Guide to Making Things Worth Making
Storytelling plays a key role in product development. Say it physical or SaaS.
Every product needs a story or narrative that not only explains why it exists, but also shows how it can solve the customer's problems.
A well-crafted product story has three important elements.
First off, it needs to appeal to both the rational and emotional sides of people. By using logic and stirring up emotions, a product story can really connect with potential customers on different levels that influence their decision-making process.
Secondly, a good product story should be able to simplify complicated ideas. That way, the value and benefits of the product can be easily understood by a wider audience.
Lastly, the product story also acts as a reminder, drawing attention to the problem the product aims to solve. This helps potential customers form a deeper connection with the product and see how it can make a positive impact on their lives.
This can not only attract and engage customers, but also establish a stronger bond between their target audience.