And underdelivering - a phenomenon that has become an art form in the business world
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“If you start out by promising what you don’t even have yet, you’ll lose your desire to work toward getting it.”
By Paulo Coelho in his book The Alchemist
Have you ever encountered a company that boasts about revolutionary technology that will change your life, only to leave you with a glitchy app and a deep sense of disappointment?
Imagine a startup that claims to have developed a mind-reading device, capable of analyzing your thoughts and turning them into actions. (I mean Elon is kinda doing it)
They pitch it as the ultimate solution for multitasking, promising to revolutionize productivity as we know it.
The hype is real, and people can't wait to get their hands on this futuristic gadget.
On the launch day, amidst great fanfare and excitement, the mind-reading device is unveiled.
Users eagerly put on the sleek headsets, expecting a seamless experience.
However, instead of accomplishing complex tasks with a single thought, they find themselves battling constant glitches and misinterpretations.
It's more like a game of mind-reading roulette than a technological marvel.
By promising a product that wasn't ready, they not only lost the trust of their customers but also demotivated their team.
The desire to work toward perfection fizzled out, replaced by the scramble to fix the mess they created.
So, it’s up to you to promise what can be practically possible and not. Never promise something that you don't know how to do.