Selling things to people who don’t want it.
Sure, your blankets are top-notch, but they're just not what the market wants.
The reason for most of the non-successes in advertising is trying to sell people what they do not want.
By De Clau C. Hopkins in his book Scientific Advertising
Are you tired of trying to convince people to buy things they don't want?
Well, you're not alone!
If you're running a business selling cozy blankets. You spend hours crafting the perfect marketing campaign, showcasing all the amazing features and benefits of your blankets.
But here's the catch - you're targeting a tropical island where people are more interested in flip-flops and sunscreen than wrapping themselves in warmth.
No matter how persuasive your ads are, you're fighting an uphill battle.
It's like trying to convince a penguin to join a salsa dancing competition.
Sure, your blankets are top-notch, but they're just not what the market wants.
So, instead of wasting your time and energy trying to sell something that people don't need or want, why not focus on understanding your audience?
Get to know their preferences, desires, and pain points. Find out what keeps them up at night and offer them a solution that they can't resist.
Now, go out there and create ads that make people say, "I need that!" Because when you give people what they truly want, sales will follow.