The business of being you
The world doesn't need another generic business
The best business you can be in is the business of being you.
By Paul Jarvis in his book Company of One
A coffee-loving entrepreneur who decides to start a business selling personalized mugs. (I actually tried that xD)
Instead of following the herd and trying to be like every other mug seller out there, you embrace your weirdness.
You design mugs with witty puns and hilarious illustrations that reflect your own sense of humor.
And guess what? People love it!
Your customers appreciate the authenticity and personality you bring to the table.
They're not just buying a mug; they're buying a piece of your creative genius.
Who would have thought that being yourself could be so profitable?
The key to success in business lies in embracing our individuality and staying true to who we are.
So, forget about trying to be someone else's version of success.
Embrace your weirdness, your passions, and your unique perspective.
That's where the magic happens!
Remember, the world doesn't need another generic business.
It needs the one and only you!