How to hire?
What did David Ogilvy Do?
I have always tried to hire what J.P Morgan called “gentlemen with brains”.
From the book “Ogilvy on Advertising”
Please don't take offense to this statement regarding gender. Let's focus on the main idea.
The point is straightforward.
Ogilvy's statement indicates his goal of forming a team of intelligent and principled individuals who can contribute to the success of his advertising agency by combining creativity and professionalism in their work.
His philosophy was based on the belief that these individuals would be more inclined to create high-quality advertising campaigns that connect with audiences and deliver results for clients.