“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe”
By Simon Sinek in his book Start with Why: How Great Leaders Inspire Everyone to Take Action
Imagine stepping into a kitchen, where the humble toaster reigns supreme.
In a world where "what" reigns, it's just a machine, dutifully turning bread into toast.
But in the realm of "why," it becomes so much more.
It becomes a symbol of morning magic, a catalyst for connection over crispy slices.
Think about it. When you purchase a toaster, you're not just acquiring a metal box with wires and heating elements.
You're investing in the idea of starting your day right, of embracing the simple pleasures of breakfast. It's about that first bite of warm, crunchy goodness that sets the tone for the day ahead.
It's about the ritual of spreading butter and jam, of sipping coffee and sharing stories as the aroma of toast fills the air.
Embracing the why transforms transactions into acts of purpose, infusing even the most mundane of purchases with a sense of meaning.
Suddenly, buying a toaster isn't just about acquiring a household appliance; it's about affirming your belief in the power of small moments to bring joy and connection.
So here's to the power of why - turning commerce into conviction, one toast at a time.
And as you enjoy your next slice of perfectly toasted bread, take a moment to savour not just the flavour, but the belief behind it all.